The traditional ad spend for US businesses is around $14 billion versus $460 billion for digital ad spending.
This would seemingly point to a decline in the need for traditional advertising, including print and broadcast advertising. The truth is, however, that broadcast ads are still incredibly relevant and useful for particular industries.
In this post, we're going to talk about traditional advertising and how a media buying agency in Los Angeles handles broadcast ads. Keep reading, and you'll have a better understanding of where broadcast advertising fits in the marketing landscape.
What is the traditional broadcast advertising model?
When it comes to radio and television advertisement, the model has been basically the same for about 70 years. Companies create ads and buy ad space to broadcast those ads. Before the internet, this was the top way to reach new customers and spread messages.
The goal of traditional broadcast advertising is to spread a brand message. It's more about lifestyle, as opposed to print advertising, which conveys more information. With a television or radio advertisement, you can appeal to emotions and make quick impressions.
Pros and Cons of Traditional Broadcast Advertising
The benefits of traditional broadcast advertising are obvious. These ads are effective in reaching their audience and affordable to reproduce.
The issue in 2022 is that fewer people are watching TV or listening to the radio. By the end of the year, over 50% of US households will have cut the cord.
That said, there's still a place for broadcast advertising. You can still reach a large number of people and, so long as your message is clear, convince them to follow up.
How a Media Buying Agency in Los Angeles is Changing This Model
At Bastion Amplify, we understand how traditional marketing can still factor into your advertising plans. We perform the right type of advertising research so that your dollars are well-spent.
It's not as easy as it once was to target an audience. The consumer's attention is split between so many different types of media. The way people view advertisements has changed greatly.
We make research a priority and ensure that your ads are being integrated at the right point in the marketing funnel. Traditional broadcast ads should still be at the very top, along with SEO and social media advertising.
With the right messaging, you can make a crucial first impression on your target audience. Brand awareness is essential to getting more leads, which eventually leads to conversions.
Start Broadcast Advertising the Right Way
Now that you understand more about the role of broadcast advertising, it's time to make it a part of your marketing campaign. As a top media buying agency in Los Angeles, we know how to make different types of advertising work together.
Bastion Amplify is an international digital advertising agency that has worked with top brands around the world.
