Did you know that Google handles around 8.5 billion searches every day?
There’s no debate that Google is by far the biggest search engine on the internet. With billions of people around the world relying on Google to help them every day, it’s important that you optimize your website and marketing campaign to rank well on their platform.
This is why it’s so important to keep up to date with the latest SEO updates from Google. These updates are aimed at making Google more reliable so that searchers can find what they’re looking for in a much more efficient way.
Interested in learning about the new SEO updates from Google? Here’s everything you need to know about the updates you can expect from Google in 2023.
Quality over quantity
The latest Google SEO update is heavily focused on content.
This means that the content you supply on your website or through your marketing materials needs to be incredibly high-quality. Gone are the days when Google notes frequent uploads as good enough. They now want to see if you’re contributing high-quality content to your viewers.
This is true for both written content on your website and for video content. Google has incredibly high-tech tools to help analyze video content for SEO. This means that any videos you upload to your website should also be filled with clear, audible keywords.
Whether you have a written or a video press release, both can work together to help improve your search engine ranking.
Google Analytics 4
Google Analytics 4 is one of the biggest SEO changes Google has made in the last few years.
This new generation of analytics prioritizes privacy while still allowing you to collect useful data for your business. This also saw the introduction of event-based data to keep a closer eye on what your visitors are doing when they visit your site.
Mobile-first design
More than half of all internet traffic comes from mobile devices.
This is why Google has updated its policy to favor mobile-first websites as they can provide searchers with a much better user experience. The simple and elegant design makes it perfect for people to find the information they need while on the move.
Prioritising user-experience
Modern websites are more than just words and static images, they are also optimized for the devices that we use. If your website is quick, secure, and optimized for mobile devices, Google will rank it well.
These factors are often referred to as the Core Web Vitals that are used to analyze your website.
