Every business should use social media in its marketing strategies, regardless of its audience. Currently, there are over 50 million small businesses on social media!
Well, that's good news that we're heading in the right direction, but many business to business (B2B) companies have yet to catch on! Let's talk about some social media tips for B2B companies and how social media management can help!
Use the right platforms
When it comes to attracting business professionals, our minds typically go to LinkedIn. However, we shouldn't stop there.
It depends widely on the types of businesses you want to attract. For example, if your business sells ink to tattoo shops, Instagram would be your best choice. Even if you sell printer paper or accounting management software, don't limit yourself to one platform.
LinkedIn is a fantastic way to meet other brands, but those brands may spend more time trying to reach their target audiences on other platforms. Facebook is quite a well-rounded choice, with nearly 2 billion people checking the platform daily. Either way, a little research into your target audience can go a long way!
Focus on branding
Social media, along with your website, is one of the best opportunities you have to build a clear and recognizable brand for your target audience. We can all recognize Google's branding from a mile away but think about some of the B2B companies you know as a professional. Shopify, WordPress, Salesforce, and so many others have the same level of recognition among certain business professionals.
Your brand can benefit from the same level of recognition. This will help build a relationship with your target audience, which leads to higher conversion rates and brand loyalty down the road.
To start, all you need to do is maintain a clear and unique aesthetic and persona. Social media is a direct line of communication with your target audience, so use it to your advantage. You can:
- Share blog articles
- Link to your branded website content
- Maintain a consistent tone in your posts (professional, goofy, etc.)
- Use similar fonts and color schemes on images or videos
- Address your audience uniformly (first person, etc.)
These sound like simple steps because they are. However, they can make substantial improvements to your bottom line over time. The key is consistency.
Hire experienced B2B social media management
Finally, the best tip we can offer is to hire an experienced B2B social media management company. The reasons are simple.
First, posting on multiple platforms every day can be challenging. You have to create new content, brand it, keep up with trends, and more.
Second, building a brand takes time and consistency. Having the help of expert branders can go a long way.
Lastly, social media isn't like paid ads. Once you get the ball rolling, there's no limit to how much you can expand your reach. Set yourself up for success with the right social media management services!
